One Tap.
Full History.
Total Peace of Mind.
SelaZen embeds a tamper-proof NFC chip into every saddle. Tap your phone to access maintenance records, prove ownership, earn rewards, and protect against theft — instantly.
Tap to connect
Maintenance
12 visits logged
Points
2,450 earned
How SelaZen Works
A tiny chip, embedded during production, gives every saddle a unique digital identity that cannot be copied or faked.
Chip Embedded
The saddlemaker installs a tiny NFC chip during production. It's completely invisible and requires no battery — it lasts the lifetime of the saddle.
Tap Your Phone
Hold your phone near the saddle. The chip generates a cryptographically unique signal — every tap is different, making cloning impossible.
Instant Access
The app shows the right information for your role — full details for owners, service tools for dealers, or limited info for others.
Everything Your Saddle Needs
From proof of ownership to maintenance tracking, SelaZen turns your saddle into a connected asset.
Digital Maintenance Logbook
Every dealer visit is recorded with one tap. Build a verified service history that increases your saddle's resale value.
Proof of Ownership
Cryptographic authentication proves you own this saddle. Transfer ownership securely when selling — no paperwork, no disputes.
Theft Protection
Report a stolen saddle and receive a case ID for law enforcement. The chip cannot be removed or cloned — it stays with the saddle forever.
Loyalty Rewards
Earn points for maintenance visits, brand registrations, horse connections, and community scans. Unlock tiers and rewards from your saddlemaker.
Community Discovery
Scan other riders' saddles at events to discover new models, earn points, and grow the equestrian community — all with privacy controls.
Secure Transfer
Selling your saddle? Transfer ownership digitally with a registration code. The new owner gets the full verified history.
Digital Product Passport
Every saddle carries an EU-compliant product passport showing materials, authenticity, and service history — accessible to anyone with a tap.
Built for Everyone in the Saddle World
Whether you ride, sell, or craft saddles — SelaZen works for you.
For Riders & Owners
- Claim ownership with one tap
- View full maintenance history
- Earn loyalty points & rewards
- Connect horses to saddles
- Report theft & get a case ID
- Transfer ownership when selling
For Dealers
- Log maintenance with one scan
- See saddle serial & owner info
- Manage saddle stock inventory
- Transfer saddles to buyers
- Strengthen customer relationships
- No hardware, no training needed
For Saddlemakers
- Register saddles during production
- Manage your dealer network
- Configure loyalty programs & tiers
- Anti-counterfeiting protection
- Customer engagement insights
- EU Digital Product Passport built in
- Low cost, easy to install
Military-Grade Security.
Zero Maintenance.
SelaZen uses NTAG424 DNA — the same chip technology trusted by luxury brands and governments for anti-counterfeiting. Each chip has a unique cryptographic key that generates a different code on every single tap.
Impossible to clone
AES-128 encryption means no two taps ever produce the same code
Replay-proof
Rolling counter rejects any previously used code, even from a recording
No battery, no maintenance
Passive chip powered by your phone's NFC signal — lasts forever
Privacy-first
You control what others can see. Personal data is never shared without consent.
EU Digital Product Passport
SelaZen enables full compliance with the EU Ecodesign for Sustainable Products Regulation (ESPR). Every saddle carries a public Digital Product Passport accessible with a single NFC tap — no app required.
What the Product Passport Reveals
Product Identification
Brand name, model, serial number, and year of manufacture — uniquely identifying each saddle.
Material Composition
Full transparency on saddle leather, tree material, and filling material — supporting circular economy traceability.
Cryptographic Authenticity
Every scan cryptographically verifies the chip is genuine. The DPP page confirms authenticity with a verified badge.
Care & Service Information
Brand-specific leather care instructions, recommended maintenance frequency, and a link to the authorized service network.
Anonymized Service Counter
Shows how many professional services have been performed and when the last one was — without exposing private details.
EU Digital Product Passport
Product Identification
Material Composition
Service History
4 registered services
Last: March 2026
Open & Machine-Readable
Public JSON-LD endpoint using schema.org vocabulary for governmental inspection and regulatory access — no login required.
Privacy-Preserving
The passport never exposes owner identity, ownership history, service details, or personal data. Only product-level information is shared.
Saddlemaker-Controlled
Saddlemakers configure care instructions, material presets, and service network links per brand. Materials are recorded at production time.
For Saddlemakers: Stay Ahead of EU Regulation
The EU Ecodesign for Sustainable Products Regulation requires product passports for categories including leather goods. With SelaZen, your saddles are already compliant. Configure your material presets, care guidelines, and service network once — every saddle provisioned afterwards carries a complete Digital Product Passport automatically.
Set up your brand's DPP configurationReady to Get Started?
Whether you're a rider looking to register your saddle, a dealer ready to streamline service, or a saddlemaker wanting to differentiate your brand — we're here.
Get the SelaZen App
Download the free SelaZen app to claim your saddle, view maintenance history, earn rewards, and manage ownership — all from your phone.
Available for iOS and Android. Free to download.
Interested? Get in Touch
Whether you're a saddlemaker looking to integrate NFC into your production, a dealer wanting to streamline service, or just curious — we'd love to hear from you.
admin@selazen.comWe typically respond within 24 hours.
GPS Tracking — For Ultimate Protection
For saddles that need real-time location tracking, SelaZen offers an optional embedded GPS module. Invisible, wireless-charging, with multi-year battery life. Activate stolen mode for high-frequency tracking and instant law enforcement alerts.
LTE-M
Global cellular coverage
Qi
Wireless charging
6+ mo
Battery life per charge